DEVELOPER | Texor Homes

Full marketing plan, budgeting and execution from creative concept through sell out. Beachborough consists of five storeys of mixed use residential & commercial condos located in White Rock , BC . The seaside city of White Rock is famous for its waterfront pier and acres of sandy beaches. Designed for first time buyers addressing affordability in the area and move-down empty nesters looking for larger than average size apartment homes, the unit mix strategically targeted undersupplied demand for both segments. Through a challenging re-zoning , Howard advised the development team with public relations, focus groups and strategies suited to meeting future community goals for eco-sensitive homes (Built Green program), affordable housing and access to public transit.

Full marketing and sales plan from concept to completion of pre-sales program.

Architectural and interior design consulting
Market analysis and pricing models
Project branding and visioning
Graphic design services procurement and management of suppliers
Signage, Brochure, Architectural and display home management
Digital and Print advertising campaigns and media planning
Virtual computer animation management
Marketing video and view study management
Presentation Centre lease procurement ,interior/graphic design/construction coordination to opening standard
Recruitment and supervision and training of project sales agents and staffing
Managed on-line prospect lead generation and transaction management software platforms in advance and during the marketing campaign

In 6 months the project successfully recorded 95% sales including 4 commercial condo units. The pre-sale lead generation strategies helped achieve construction financing requirements in less than 8 weeks after opening. Dynamic pricing by Red Dot allowed the developer to achieve record setting selling values for the building which were significantly higher than estimated appraised value